1. $20 billion – the amount of money the outdoor advertising segment is worth.
2. 8% - the percentage of total spending (on advertising) that outdoor advertising accounts for.
3. 100,000 – the price (in euros) of a 30-second prime time TV ad in Spain.
4. 150 – the price, in euros, of an advertisement placed on a bus shelter in the city centre.
5. 25% - the increase in advertising by ‘street furniture’ in Europe last year.
6. 8% - the increase in advertising by ‘street furniture’ in the US last year.