Match the following e-commerce words and expressions with their definitions.
Follow the example.
e-commerce / B2B e-commerce /
Benchmarking / a network
high bandwidth / https / wireless communications /
virtual marketing / B2C e-commerce / Intranet / a locked padlock / a shopping
Delivery through the traditional post (mail – U.S.)
A symbol on your browser which shows a site has
A network that connects people within a company to
Buying and selling things on the internet.
Comparing one's products to those of competitors in
order to improve quality and performance.
Fast connections (to the internet).
The Internet version of word-of-mouth marketing -
email messages that customers pass on to friends.
Online sale of goods and services directly to
The start of an address on a secure website.
An interconnected set of computers.
Software that records the items you buy on a web
Forms of electronic communication which do not use
cables (such as cellular technology).
The use of commercial networks, online product
catalogues and other online resources to obtain better prices and reach
Listen and repeat.
Choose the most suitable word or phrase for each gap.
Easy Shopping on the Net
many consumers, online shopping has become a popular way to
money. It’s quick, cheap, easy and there’s a much wider choice
of products the net than in their local shops.
Retailers who have shops are quickly realizing that e-commerce, or e-tailing, is a
great potential customer source with low running costs. Consumers often
using a looking for particular products. When a visitor arrives at a web
site, it’s quite easy to shop using a virtual . Sometimes it’s necessary to to a site, by putting a user name and password. The consumer
then shops and pays by credit card. It’s recommended to shop on
These sites have a small and sometimes have an address which starts with
Some web sites are extremely popular and have thousands of
, or , every day. When you shop on the internet, most sites keep a
record of online purchases for each , or separate individual visitor. The company can then build up a
for each shopper and personalise the shopping experience.
Listen to check.
e-commerce or ecommerce consists primarily of the distributing, buying,
selling, marketing, and servicing of products or services over
electronic systems such as the Internet and other computer networks.
In order to accept credit
cards, debit cards and electronic checks through your web site, you
should be aware of the following eCommerce Basics.
Typically, what you need to set up eCommerce on your website is a
Shopping Cart Program, a Payment Gateway Account, a Secure Socket Layer
Certificate and an Internet Merchant Account.
A Shopping Cart Program is the code your website uses to keep
track of what your shopper wants to buy and then sends the sales totals
to your Payment Gateway.
A Payment Gateway Account is the credit card processor that
provides you with a secure bridge between your e-commerce website and
your Merchant Account.
A Secure Socket Layer (SSL) Certificate allows you to process
credit card information and other sensitive data on your website by
providing data encryption.
An Internet Merchant Account is a type of bank account that
allows a business to accept credit cards as a form of payment for online
transactions. These accounts manage the flow of money from your
customer's individual credit card accounts into your business account.
Your current bank may offer this service.