1. Profit the money that is earned in
a business deal. (opposite = loss)
2. Corporate image the impression that a company tries to
present to the public through advertising and publicity.
3. Globalisation the process of adapting business
processes and strategies to local markets around the world.
4. To hold prices constant not to change the cost of a
product or service.
5. Product range the selection of different products that
a company makes available to the public.
6. Domestic market the market of, or inside, a particular
country (opposite = overseas market) |