1. The main purpose of our advertising campaign is to increase so that more people are familiar with our products. 2. Coca Cola is a because it is very well-known all over the world and it was introduced into the market over 120 years ago. 3. Nike’s is of good quality sports equipment for active people who like to keep fit, do competitive sports and look good. 4. Microsoft is definitely the in the computer software market. 5. Richard Branson’s company Virgin used to be known as a record label and music store chain until they tried and opened an airline and a train service. 6. When consumers always buy Columbia outdoor clothes, shoes and sportswear, and never choose a different brand, they are known for their .