1. I think that the unique selling - ? - idea thing point of the Volvo car is safety. 2. In the UK, Tesco is the market - ? - leader header place among the main supermarket chains. 3. We are convinced that Calvin Klein’s new - ? - pick routes range of underwear has caused a sensation in the fashion world. 4. What do we know about our - ? - competitors opposites opponents ? 5. It’s my view that we are experiencing some - ? - stiff rigid floppy competition from other companies. 6. Let’s not forget that It’s important to - ? - kidnap hijack capture the imagination of our potential customers. 7. Outdoor advertising (on buses, bus stops, billboards etc) is one of the fastest-growing - ? - pieces segments slices . 8. In 2004, internet shopping increased by 36%. Market - ? - growth growing grow was incredible.