|“Advertising is the
art of convincing people to spend money they don't have for something they
Will Rogers (American entertainer, 1879 - 1935)
Look at an advertisement for H&M swimwear with German supermodel Heidi Klum and
think about the following questions.
1. Is it possible for an advertising campaign to
be too popular?
2. What problems do you think H&M had with this campaign?
3. Why do you think the ad would make feminists angry?
Now read the text.
fans in Germany are being promised free posters of the supermodel in an
attempt to stop the theft and vandalism of advertisements.
Fashion chain H&M have come up with a new swimwear poster campaign
starring the German supermodel which has proved one of the most successful
in German history.
But more than half of the posters have been stolen by fans and workers are
having to be paid overtime
to keep up with replacing them.
Fans are also damaging the
hoardings to get at
the posters which are hidden beneath plastic covers, causing thousands of
pounds worth of damage.
And some posters that have not been stolen also need to be replaced, as
they have been damaged by feminists angry at what they see as sexist
Police in Cologne alone say they have 200 reports of smashed ad
hoardings where glass or
plastic has been removed to get at the posters of Klum, 29.
Hans-Peter Bischoff, 45, boss of the ad
firm JC Decaux, said:
"Every day more are broken open, and to try and stop the thefts we have
promised to give away free posters.
"We put up 750 small posters that were all gone or vandalised
within a few hours. It's madness."
Posters are already changing hands for up to £20 a time on the internet
auction site Ebay.
Read the text again and choose the correct definition for the following words
which are highlighted in the text.
Listen and repeat.
The following phrasal verbs are in bold in the text. Can you guess the meaning from the
Complete the sentences with a phrasal verb from the following list in the
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