1. To bring the price down - ? - market leader rival firms unique benefits competitive advantage lower costs 2. A company or product with the largest market share - ? - market leader rival firms unique benefits competitive advantage lower costs 3. Una ventaja competitiva - ? - market leader rival firms unique benefits competitive advantage lower costs 4. Companies which are in competition with your company - ? - market leader rival firms unique benefits competitive advantage lower costs 5. Very special advantages - ? - market leader rival firms unique benefits competitive advantage lower costs