• Jane’s three examples of areas to which the brand could be stretched:

1. manufacturers
2. refiners
3. and producers

• Bob disagrees with re-labelling the brand because he thinks that Goldleaf could not cover their and costs.

• Jane says that the minimum price per kilo is pence. This would give Goldleaf a % overall . Goldleaf would also save money on the product.

• Bob’s advertising campaign proposal is based on and .